WE Lead
Brand Identity

We were assigned by Hivos South East Asia to create the brand identity for WE Lead, a group of non-governmental organizations that advance women's empowerment and gender equality in Indonesia.
The logo is a representation of the heart shape and the right arrow symbol, which shows a leading movement. Moreover, the word WE stands both for togetherness (as a pronoun) and Women's Empowerment.

Although the client decided to choose another concept by us, we took this one into our heart.
Retha Ferguson/Pexels
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