Brand Identity & Naming, Packaging

Made only from quality fruits and veggies, Sojourn wants to make sure that everyone gets the right nutrients.

Our concept was to create a fresh brand in the market without emphasizing the word "fresh" like many other brands. We created the brand from scratch: from brand naming, packaging, to art direction and social media activation.
Each packaging is illustrated with the ingredients that make up the variant, e.g. apple, carrot, and beetroot. Just like the name itself, it shows real love purified.
Leonardus Aditya
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